Who has the most influence over what happens at dinner? You might be surprised.
Introducing the youngest new influencers: Gen Alpha, the children born between 2010 and 2024, aren't just consuming, they're shaping trends. This 2-billion-strong cohort is on track to wield $5.46 trillion in economic influence by 2029.
Calling the shots: According to new research, these kids aren't asking for permission; they're shaping household decisions. From streaming selections (62%) to meal planning (59%), weekend plans (54%), and tech purchases (36%), their influence is measurable. Nearly all successfully pitch parents on products spotted online, and one in four holds card-swipe privileges.
Wired differently: Raised on algorithms and instant everything, Gen Alpha operates on different rules. They're bored by "kid stuff" and dismiss age-appropriate marketing as beneath them. They want experiences that level up, earn points, unlock rewards. Loyalty? That's old-fashioned. Nearly half would rather stumble onto something new.
What this means: Marketers: Traditional playbooks are outdated. These consumers expect sophistication, gamification, and constant evolution. Miss that mark, and they've already moved on. Parents: Channel their influence constructively. Their digital savvy and household sway create prime teaching moments for money management and media literacy.
The shift is here. Gen Alpha isn't preparing to lead; they're already leading. Your strategy, whether business or family, may need to catch up.
Who has the most influence over what happens at dinner? You might be surprised.
Introducing the youngest new influencers: Gen Alpha, the children born between 2010 and 2024, aren't just consuming, they're shaping trends. This 2-billion-strong cohort is on track to wield $5.46 trillion in economic influence by 2029.
Calling the shots: According to new research, these kids aren't asking for permission; they're shaping household decisions. From streaming selections (62%) to meal planning (59%), weekend plans (54%), and tech purchases (36%), their influence is measurable. Nearly all successfully pitch parents on products spotted online, and one in four holds card-swipe privileges.
Wired differently: Raised on algorithms and instant everything, Gen Alpha operates on different rules. They're bored by "kid stuff" and dismiss age-appropriate marketing as beneath them. They want experiences that level up, earn points, unlock rewards. Loyalty? That's old-fashioned. Nearly half would rather stumble onto something new.
What this means: Marketers: Traditional playbooks are outdated. These consumers expect sophistication, gamification, and constant evolution. Miss that mark, and they've already moved on. Parents: Channel their influence constructively. Their digital savvy and household sway create prime teaching moments for money management and media literacy.
The shift is here. Gen Alpha isn't preparing to lead; they're already leading. Your strategy, whether business or family, may need to catch up.